While an active online presence is key for any small business to grow its success these days, many owners and managers find themselves overwhelmed when they begin the process of building a strong online brand and reputation. After all, in addition to your regular business and work, you have the added weight of trying to connect with your target audience in an often sterile, faceless, nameless environment. You might not even know where to begin – or you might already have a good start, but you’re not sure what to do next.
When it comes to your clients and customers, the days of dealing with little more than a domain name and product image online are gone. Now, websites need to be ever-evolving and interactive – and if you can go the extra mile and build a brand and a connection to your customer, you’ll easily be able to dominate in your chosen niche. Sound good? Continue Reading →